by kyuya Thu Jul 02, 2015 9:24 pm
I'll break down this stimulus first, and then get into the language of some of the answer choices.
- Ran a set of ads on website and print (magazine)
- unable to get info about the print ads
- however, response to ads on the internet was lower than expected
- therefore, the print ads (which we have NO information about) is probably below par as well.
So what is wrong here? Obviously, we cannot draw a conclusion about one medium (print) from another medium (website) because the ways in which they are not similar could be so profound that it makes them a bad comparison. For example, what if more people read print than ads on the computer, so ads on the computer can't tell us much about print - because print could be have been above par.
However, we aren't asked to find the flaw, but how this argument is reasoning its way to its conclusion. I still think it is useful though. Ultimately the author is drawing a comparison from one distinct group to make a conclusion about another.
Lets go into the answer choices.
(A) It is not basing anything on the intensity of the phenomenons cause. As discussed previously, it is comparing two separate groups, and the language in this answer choice seems to preclude that as a possibility (only speaking about one phenomenon singularly). Furthermore, there is no discussion about a cause at all.
(B) This answer choice is wrong in many ways.
Firstly, "uses information about the typical frequency", right away this is incorrect. This just does not occur in the argument, a typical frequency is never alluded to. All we know is one frequency was sub par, and therefore another is likely to be sub par. TYPICAL frequency is never spoken about.
Secondly, "..events of a general kind" again, this is simply not what is happening in this argument. There are no events about a general kind being drawn to a particular thing. Lets once again look what is happening. Ads on internet sub par = ads in print probably sub par (even though we dont KNOW). Where is it going general to specific? it isn't. It just inferring one thing from another although they are possibility inappropriate to compare.
(C) "statistical generalization" and "large number of specific instances" are both large red flags.
We know that there are no statistical generalizations. Where are stats being brought up, or generalizations for that matter? There are no hard numbers here, so statistics are not alluded to. Where are the generalizations? No sweeping broad statements are to be found, but just a likely bad inference.
(D) Uses a case in which direct evidence is available (ads on the internet are sub par) to draw conclusion about an analogous case (the ads in print) in which direct evidence is not available. This just fits perfectly.
However.. I accidentally skipped over this, and maybe I am not the only one who did so because of the word "analogous". I think I misinterpreted this word not to mean "somewhat similar" but, as some type of comparison that is distinct from this situation but parallels it. I was expecting for the word analogous to mean something that it wasn't intended to mean, so I think the lesson here is to make sure you look at words in context and don't be trigger happy eliminating answers, especially ones that look otherwise pretty good.
(E) this is just really wrong. No future events are talked about.