It seems that E is making a logical leap and whether or not E is correct is contingent on how one interprets situations that don't "make economic sense."
When I read E I thought if anything it makes the situation even more puzzling as people who are going to bid on an extremely desirable item apparently think its so desirable that they need to cash out obscene amounts of money in order to win the item. Therefore, they would be inclined to make bids that would be significantly above the reserve price in which case the paradox would not be resolved....
I specifically thought about when Xbox 360 came out near Christmas time and people were bidding thousands of dollars because they thought that the item is so desirable that they needed to bid amounts significantly higher than the market price for the item i.e. MSRP price in order to win it.
The explanation, however, seems to assume that when things don't make economic sense, people will refrain from bidding and that there will also be people who know this will happen who therefore place unusually low bids because I guess they are familiar with this psychological phenomenon - which to me seems like a lot of extra work if one is to try to resolve the paradox with this answer choice.
Am I missing something or is this somewhat of a bad question?