This is a fun one! Thanks for bringing it to the forum.
The argument concludes that certain makes of car must be more popular in some areas of the country than in others. What's the evidence for this? The fact that this is one explanation of the experimental result that folks overestimated the percentage of cars in the nation owned of the same model that they own from all cars in the nation. So the experimental results support that hypothesize, but the argument goes on to conclude with certainty something that is only supported - best expressed in answer choice (B). Another way to describe the error here is that the argument takes for granted something is true on the basis that is it could be true.
Let's take a look at the incorrect answers...
(A) is irrelevant. Why would the argument need to estimate the likelihood that the experimental results would occur? The conclusion reached on those experimental results is more important; the reasoning lies between the evidence and the conclusion.
(C) is untrue. The argument does take into account the wide geographical area from which the subjects come.
(D) is untrue. The evidence is not contradictory, just not confirmatory.
(E) is untrue. The intention of the statistical generalization was meant to apply to the conclusion.
Does that answer your question?
#officialexplanation