Q10 - Advertisers have learned that people

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10. (E)
Question Type: Inference
If a person can be encouraged to like something by linking that thing with a picture of something else that the person already likes, then wouldn’t advertisers want to put pictures of things we already like next to the product they’re trying to sell us? A perfect example: cereal boxes with pictures of Disney characters on the back. Advertisers know that kids like Disney, so they put pictures of the characters on the back in hopes that kids will then like their cereal as well. Answer (E) expresses this concept. Answer (E) is safe and fairly easy to prove given the information in the passage.

(A) is tempting, but the passage states that the method is effective if pictures are used in addition to prose, not instead of prose.
(B) confuses the issue. Advertisers are trying to use pictures to encourage people to like their products, not trying to encourage people to like products that can more easily be represented in pictures (same words, very different meaning).
(C) is incorrect. We can’t really conclude that advertisers will prefer TV over magazines. After all, they can use pictures in magazines just as easily as they can on TV.
(D) is wrong as well. We have no indication that advertisers would use pictures to negatively represent competitors’ products.


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