What does the Question Stem tell us?
Strengthen EXCEPT
Break down the Stimulus:
Conclusion: Consumers should be skeptical of claims made in ads.
Evidence: Business want max profits. Ads help businesses get max profits. The motive of "max profits" doesn't force you to use accurate info in ads.
Any prephrase?
We can strengthen this by providing bridge ideas, by providing new considerations that support the conclusion, or by ruling out possible objections. One big possible objection is, "Even though businesses don't HAVE to present accurate info, they might still choose to do so out of being ethical or out of some other compulsion. Sure, the profit motive doesn't force them, but maybe consumer laws do?"
Correct answer:
C
Answer choice analysis:
A) Strengthens by increasing likelihood that business are actually using inaccurate info.
B) Same as (A).
C) This has no effect, so this is the correct answer choice.
D) A possible objection could have been, "Even though BUSINESSES aren't forced to provide accurate info, maybe the ad-makers insist on the info being accurate?" This strengthens by going against that objection.
E) This strengthens by going against our anticipated objection, "what if businesses are LEGALLY motivated to present accurate info?" Oh, they're not.
Takeaway/Pattern: The correct answer to Strengthen/Weaken EXCEPT usually does not go the opposite direction. Instead, it typically is just irrelevant.
Remember that you can strengthen arguments by adding connective tissue to the core, adding new considerations that go in the direction of the conclusion, or by ruling out possible objections.
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