by ohthatpatrick Mon Feb 27, 2017 2:29 pm
I think you nailed it!
You could invent the other side of the scale by making the passage into
"The symbiotic relationship between Hollywood movie makers and mass media publicity: Good or Bad?"
Even though there is no person to whom we could assign the "Good" side, there is a lot of evidence in the first two paragraphs that this system works out pretty well for both the movie business and the magazine/news/TV business.
The negativity about the system comes in the last paragraph, from the author.
So we could still think about the central topic in terms of a Scale, "good stuff about the system" vs. "bad stuff about the system".
But overall, I'm never going to "force" there to be a Scale if it feels unnatural. It's just a reading tool to organize the central issues at play. For this passage, some readers might find it useful to organize the Good stuff vs. the Bad stuff about the movie-media industrial complex in a scale. Others might just find it sufficient to see the author giving the historical background on a situation before ultimately indicating her critical opinion about where the situation has currently gotten us.
I would personally have called the purpose of this passage "To Describe a Problem".