Brand Name Vocab: Hale and Hearty

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Hale means healthy, vigorous, robust. As in, You’re looking hale today.

Hearty has nine different definitions, according to Random House Dictionary:

    1. warm-hearted; affectionate; cordial; jovial: a hearty welcome.
    2. genuine; sincere; heartfelt: hearty approval; hearty dislike.
    3. completely devoted; wholehearted: hearty support.
    4. exuberant; unrestrained: hearty laughter.
    5. violent; forceful: a hearty push; a hearty kick.
    6. physically vigorous; strong and well: hale and hearty.
    7. substantial; abundant; nourishing: a hearty meal.
    8. enjoying or requiring abundant food: a hearty appetite.
    9. (of soil) fertile.

It seems #7 is the definition most suitable to the New York City soup chain whose logo appears above.

Of course, hearty is easily confused with hardy, which means sturdy, strong, courageous, vigorous, or capable of enduring hardship, and which appears — quite deliberately, I’m sure — in the name of The Hardy Boys, stars of a series of adventure novels that first appeared in 1927, and in that of The Hardy Boyz, a WWE pro wrestling tag team.