Yeah , This was confusing . I got it wrong on the 1st attempt.
This is how i analysed it wen i got it right the 2nd time.
Jenifer: Centreville has witnessed a drop of 10K video rentals. -> main reason videorama (for some reason fururama popped in my head wen i read this .. besides the point) .
Brad : There must be another explanation: as you yourself said, the decline was on the order of 10,000 rentals. Yet Videorama sold only 4,000 videos in 1994
To weaken brads claim , we shud basicially say .. THERE IS NO OTHER EXPLANATION AND THE DROP IS INDEED BCOS OF THE SELLING ONLY .
e) shows the pronounced effect of selling .. 1 copy is distriibuted among multiple ppl