* Introducing New Technology

[anabbasi]

The pace of new technology brings a constant stream of new devices to the market and many of them enjoy commercial success.But analysts warn that announcing new technology too soon after the introduction of a successful device can backfire: consumers may resent feeling pressured to spend money to replace a device they have just purchased, even if the new technology is clearly superior.The result is that consumers either do not buy the old device in anticipation of the new one, or they do not buy t he new device out of resentment over having already spent their money on the old one. So if a company wishes to introduce a new device, it should wait until purchases of the old device have begun to decline.

Which of the following, if true, would best support the claims made above?

a· New technology often becomes less expensive after an initial surge in sales.

b. Media outlets such as television and magazines often report on the planned introduction of new devices while sales of old devices are still strong.

c· Consumers are usually able to determine whether new technology is superior to current technology.

d· Surveys have shown that consumers prefer to make only one or two technology purchases per year.

e· Consumers tend to be loyal to technology companies whose products they enjoy using.


I think its A [correct me if i am wrong with explanation]

[Ben Ku]

Please cite the source (author) of this problem. We cannot reply unless a source is cited (and, if no source is cited, we will have to delete the post!). Thanks.