When admissions officers read your MBA application, they want to feel inspired by your personal statement; they want to know that you have a strong sense of purpose and will work energetically to attain your objectives. Thus, you must ensure that you are not presenting generic or shallow post-MBA goals. Although this problem is not industry-specific, it occurs most often with candidates who propose careers in investment banking or consulting but do not have a true understanding of what these positions entail. Read more