Marketing Associate Job Description

WHAT’S IN IT FOR YOU 

Manhattan Prep is a high-end test prep company serving college students and young professionals studying for the GMAT (business school), LSAT (law school), and GRE (Master’s & PhD programs).

Our organization is entrepreneurial, growth-oriented, and energetic. Our people genuinely enjoy what they do and take pride in it.  If you seek a challenging, exciting, and creative marketing role — while working with talented and passionate people — this might be the position for you.

We are seeking a part-time Marketing Associate to work within our college marketing group.

JOB DESCRIPTION 

Work closely with the College Marketing Manager to create and develop both marketing strategies, to drive brand awareness on top U.S. college campuses.

Marketing

• Development of key messages for all audiences to communicate our core brand identity.
• Assist in providing monthly reporting to senior executives.
• Develop media packs and giveaways for campus outreach.
• Provides liaison support between the company and on-campus interns.

Business Development

• Build and maintain strong relationships with campus administrators.
• Research editorial opportunities and assist in building relationships with key industry media.
• Assists in the development of promotional strategies and product development.
• Participate in recruitment of remote College Marketing Interns

Communications

• Develop promotional materials including marketing collateral and print copies.
• Write press releases, company newsletters, copy for marketing materials, brochures, web content, advertisements, and other related material.
• Update company news and headlines on the college intern intranet site.
• Translation of materials into other media.

RELATIONSHIPS AND ROLES 

• Demonstrate ability to interact and coordinate with all company employees.
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the students’ needs, collaborate with others, solve problems creatively and proactively, and demonstrate high integrity.

REQUIREMENTS

 Work Related

• Able to quickly develop expert knowledge of the product (GMAT, LSAT, and GRE).
• Able to understand the demands, needs, satisfaction, etc., of the consumers.
• Strong ability to understand customer and market dynamics, requirements, and needs.
• 2 years of marketing experience preferred.

Communication

• Excellent communication skills.
• Very, very strong writing skills (will need to submit writing sample).
• Personal.
• Self-confident, motivated, initiative, challenger.
• Strong at time management.
• Creative. Energetic.

Academic Qualifications

• Experience with acting as a campus marketing intern for a high-end brand is preferred.
• A background in leading a major college student organization (club officer) is preferred.

If you’re interested in applying, you can do so here.

Here are the free GMAT events we’re holding this week.

9/17/12 – New York, NY – Free Trial Class – 6:30 – 9:30 PM

9/17/12 – Ann Arbor, MI – Free Trial Class – 6:30 – 9:30 PM

9/17/12 – New Orleans, LA – Free Trial Class – 6:30 – 9:30 PM

9/17/12 – Berkeley, CA – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – New York, NY – Free Trial Class – 1:00 – 4:00 PM

9/18/12 – Denver, CO – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – Santa Monica, CA – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – San Bernardino, CA – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – Online – Free Trial Class – 8:00 – 11:00 PM

9/19/12 – New York, NY – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Arlington, VA – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Columbus, OH – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Evanston, IL – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Tempe, AZ – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – San Diego, CA – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Online – Free Trial Class – 7:00 – 10:00 PM

9/20/12 – Chicago, IL – Free Trial Class – 6:30 – 9:30 PM

9/20/12 – Moscow, RU – How To Approach Difficult Problems (Online Workshop) – 9:30 – 11:00 PM

9/22/12 – Boston, MA – Free Trial Class – 10:00 AM – 1:00 PM

9/22/12 – Santa Monica, CA – Free Trial Class – 10:00 AM – 1:00 PM

9/22/12 – New York, NY – Free Trial Class – 2:00 – 5:00 PM

9/22/12 – New York, NY – Free Trial Class – 5:30 – 8:30 PM

9/23/12 – London, UK – Free Trial Class – 10:00 AM – 1:00 PM

9/23/12 – Atlanta, GA – Free Trial Class – 5:30 – 8:30 PM

9/23/12 – Santa Clara, CA – Free Trial Class – 5:30 – 8:30 PM

Looking for more free events? Check out our Free Events Listings Page.

Here are the free GMAT events we’re holding this week.

9/10/12 – Online – Free Trial Class – 8:00 – 11:00 PM

9/10/12 – Washington, D.C. – Free Trial Class – 6:30 – 9:30 PM

9/10/12 – San Francisco, CA – Free Trial Class – 6:30 – 9:30 PM

9/10/12 – Bellevue, WA – Free Trial Class – 6:30 – 9:30 PM

9/11/12 – Durham, NC – Free Trial Class – 6:30 – 9:30 PM

9/11/12 – Chicago, IL – Free Trial Class – 6:30 -9:30 PM

9/11/12 – Online – Essay Writing Workshop – 9:00 – 10:30 PM

9/12/12 – Minneapolis, MN – Free Trial Class – 6:30 – 9:30 PM

9/12/12 – Santa Clara, CA – Free Trial Class – 6:30 – 9:30 PM

9/12/12 – Glendale, CA – Free Trial Class – 6:30 – 9:30 PM

9/13/12 – Boston, MA – Free Trial Class – 6:30 – 9:30 PM

9/13/12 – New York, NY – GMAT Preview – 6:30 – 8:30 PM

9/13/12 – Online – Thursdays with Ron – 7:00 – 8:30 PM

9/13/12 – Online – Free Trial Class – 9:00 PM – 12:00 AM

9/15/12 – Online – Free Trial Class – 1:00 – 4:00 PM

9/15/12 – Austin, TX – Free Trial Class – 1:00 – 4:00 PM

9/15/12 – Online – GMAT Preview – 2:00 – 3:30 PM

9/16/12 – Washington, D.C. – Free Trial Class – 2:00 – 5:00 PM

9/16/12 – Chicago, IL – Free Trial Class – 2:00 – 5:00 PM

9/16/12 – Online – Free Trial Class – 4:00 – 7:00 PM

9/16/12 – Irvine, CA – Free Trial Class – 5:30 – 8:30 PM

9/16/12 – San Francisco, CA – Free Trial Class – 5:30 – 8:30 PM

9/16/12 – Online – Free Trial Class – 7:00 – 10:00 AM

Looking for more free events? Check out our Free Events Listings Page.

Exciting news for Indian students. Amazon.com has finally launched their India Kindle Store. Why is this good news? Because you can now purchase our acclaimed ebooks in India for your Kindle!

Here is a CNET article about the India Kindle Store launch. Here is our bookstore on Amazon.com.

Here is some exciting event news we wanted to pass along to you. We’re going to be participating in the QS World MBA Tour in New York on 9/15/12. We’re also going to be conducting a special seminar called ‘Breaking 700: Strategies for the New GMAT’. Want to learn more? Check out the event on the QS World MBA Tour website.

Here is a blurb from the event page:

The QS World MBA Tour is known across the globe for its high quality MBA information fairs. With 21 fairs across North America this fall, New York City will be host to the biggest event. Taking place at the Hilton New York from 1-6pm, the fair will feature seminars and panels with Ivy League institutions, including Columbia, Wharton, Harvard and a fair with over 150 of the world’s top local and international business school. For the first time, Manhattan GMAT is hosting a special seminar that should not be missed. From 2-2:40pm, learn from the GMAT prep experts and come to a seminar titled ˜Breaking 700: Strategies for the New GMAT.’ If you’re interested in speaking face to face with admissions directors, obtaining application tips, gaining access to $1.2M in exclusive MBA scholarships and specialized GMAT seminars, this is the event for you. For more information and to register, click here: //bit.ly/MOUQ5n.

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Last month, Manhattan Prep created a Penny War Challenge in order to raise money for UNICEF, an organization dedicated to child survival and well being. Staff members and instructors were divided into departmental teams, assigned corresponding team jars and provided the following rules: 1) Pennies count for +1 point, 2) All silver coins and dollars count as negative points based on their face value (example: $1 = -100pts), and 3) The team with the most points wins!

The competition jumped off to a frenzied start with teams strategically putting loose silver change in rival department’s jars. The activity heightened as employees began to bring in their saved pennies from home, slowly growing their team totals. After four weeks of displaying tallied team totals to help spur the competition, we entered the final countdown! Kim Moy, a member of the winning HR/Tech department team exclaimed, It was coming down to the wire with departments neck and neck. The underdogs darted to the finish line, while we battled it out on the penny field! It was a close call, but we all came out winners in the name of charity.

Thanks in part to both our dedicated employees as well as our company’s matching gift program, we raised a grand total of $616.74! Oh, what a difference a little friendly competition can make!

Last month, a few Manhattan Preppers headed to Brooklyn to partake in our second New York Cares Day.  In the spring, New York Cares Day aims to clean up city parks, gardens and public spaces all around the five boroughs. This year, there was a special focus on the city’s waterfront, and volunteers set out to restore 10 miles of coastlines to make the areas more sustainable for plant and animal life and more accessible for city residents.

We were assigned to paint a mural at the Jersey Barriers near Cobble Hill – someone must have heard we have a great artist on our team (shout out to Jon S!). Leading up to the event, the rest of us were crossing our fingers that it would be a paint by numbers mural, and we were definitely relieved to find out that we would be utilizing stencils. After given a brief tutorial on the vision of the mural, we set out to paint the barriers to resemble a lush forest landscape.  It was awesome to work beside other great companies, such as ZocDoc, who also sent out a team of volunteers. There were even a few passers-by, out on their morning run, who stopped to help with the community project! By the end of the day, we had made a few new friends and also left our artistic touch on a part of Brooklyn.

New York Cares Day has become one of our favorite volunteering activities in the office, and we are looking forward to another New York Cares Day this fall! For more information on New York Cares, you can visit their website at newyorkcares.org.

We’ve been talking a lot lately about how to prep for IR, including the idea that we only need a good enough score for now because the section is so new that the schools aren’t going to place heavy emphasis on IR right away. One key piece of information, though, has been missing: what’s a good enough IR score?

GMAC has just released the first set of percentile rankings for the 1 to 8 IR scoring scale. Here it is:

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We have an update today on former Manhattan GMAT President Andrew Yang. Andrew left us a year ago to start Venture for America, which has put him in the news recently.

We at Manhattan GMAT are incredibly proud of what Andrew has done with Venture for America and we wanted to pass along an opportunity for you to help support that great organization. On Tuesday, June 12th, Venture for America is having their 2012 Summer Celebration fundraiser in New York City with featured speaker Tony Hsieh, CEO of Zappos. Tickets are $250 (or $500 for VIP) and can be purchased here. Additional details can be found via the image below. We’ll all be there and we would love to see you there too.

If you’re unable to attend the fundraiser but would still like to support VFA, you can make a contribution to their Summer Celebration fundraising campaign

We haven’t tried one of these yet: multi-source reasoning. These questions will consist of 2 or 3 tabs of information with accompanying questions. MSRs tend to have 2 or 3 associated questions, though it’s possible to have just 1 or more than 3. The one we’re going to try has been released as a sample question on the mba.com website and contains just one accompanying question.

Try the problem

Let’s try out the question: here it is. Just in case that link changes, you can also click on this link to go to the next-gen GMAT website, and then, toward the bottom of the page, click on the Multi-Source Reasoning link. We’re going to try the very first problem (with the text beginning Yesterday was the deadline).

Note: when you are done, do NOT click the next button. Just leave it up on the screen and come back here.

Set your timer for 2.5 minutes and go! (Note: we have an average of 2 minutes and 30 seconds for each IR question in the section, but some question types are more complicated than others. I recommend trying this one for 2.5 minutes, but you can spend 3 to 3.5 if needed. Normally, we would have at least 2 questions and a total of at least 5 minutes to spend on an MSR prompt, but we’re answering only 1 question here.)

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