Tom Williams, Author at GMAT

Manhattan Prep is a high-end test prep company serving college students and young professionals studying for the GMAT (business school), LSAT (law school), and GRE (Master’s & PhD programs).

Our organization is entrepreneurial, growth-oriented, and energetic. Our people genuinely enjoy what they do and take pride in it. If you seek a challenging, exciting, and creative marketing role — while working with talented and passionate people — this might be the position for you.

We are seeking a part-time Marketing Associate to work within our college marketing group.

JOB DESCRIPTION

Work closely with the College Marketing Manager to create and develop both marketing strategies, to drive brand awareness on top U.S. college campuses.

Marketing

Development of key messages for all audiences to communicate our core brand identity.
Assist in providing monthly reporting to senior executives.
Develop media packs and giveaways for campus outreach.
Provides liaison support between the company and on-campus interns.

Business Development

Build and maintain strong relationships with campus administrators.
Research editorial opportunities and assist in building relationships with key industry media.
Assists in the development of promotional strategies and product development.
Participate in recruitment of remote College Marketing Interns

Communications

Develop promotional materials including marketing collateral and print copies.
Write press releases, company newsletters, copy for marketing materials, brochures, web content, advertisements, and other related material.
Update company news and headlines on the college intern intranet site.
Translation of materials into other media.

RELATIONSHIPS AND ROLES

Demonstrate ability to interact and coordinate with all company employees.
Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the students’ needs, collaborate with others, solve problems creatively and proactively, and demonstrate high integrity.

REQUIREMENTS

Work Related

Able to quickly develop expert knowledge of the product (GMAT, LSAT, and GRE).
Able to understand the demands, needs, satisfaction, etc., of the consumers.
Strong ability to understand customer and market dynamics, requirements, and needs.
2 years of marketing experience preferred.

Communication

Excellent communication skills.
Very, very strong writing skills (will need to submit writing sample).
Personal.
Self-confident, motivated, initiative, challenger.
Strong at time management.
Creative. Energetic.

Academic Qualifications

Experience with acting as a campus marketing intern for a high-end brand is preferred.
A background in leading a major college student organization (club officer) is preferred.

If you’re interested in applying, you can do so here.

Challenge Problem Showdown – September 17th, 2012

by Tom Williams Sep 20, 2012

We invite you to test your GMAT knowledge for a chance to win! Each week, we will post a new Challenge Problem for you to attempt. If you submit the correct answer, you will be entered into that week’s drawing for a free Manhattan GMAT Prep item. Tell your friends to get out their scrap paper and start solving!
Here is this week’s problem:

On January 1, 2010, Dave invests 70% of his retirement savings in Antarctic largecap stocks, 20% in Antarctic midcaps, and 10% in Antarctic smallcaps. In 2010, largecaps rise 5%, midcaps rise 10%, and smallcaps rise 15% in the Antarctic stock market; however, in 2011, largecaps fall 10% and midcaps fall 20%, while smallcaps rise x% in Antarctica. If, on January 1, 2012, Dave has the same total amount of retirement savings as he did two years before, then x is between

MBA Applications – Blip or Drought?

by Tom Williams Sep 17, 2012

Note We at Manhattan GMAT are very excited to welcome mbaMission Founder/President Jeremy Shinewald to our blog to offer his analysis on some recent MBA application news. Here’s what he has to say.

Last week, Bloomberg Businessweek published two articles on declining MBA application volumes, going so far as to call the current application environment a drought. In its first article (Columbia, NYU MBA Applications Plummet), Bloomberg Businessweek noted that Columbia Business School (CBS) and New York University’s Stern School of Business (NYU Stern) saw declines in the number of applications last year of 19% and 12%, respectively, from the previous year. Meanwhile, the number of applicants to Harvard Business School (HBS) declined by 2% and to Wharton by less than 1%. In a separate article (At Top Business Schools, an MBA Application Drought), Bloomberg Businessweek revealed that the University of Chicago’s Booth School of Business and the Yale School of Management (SOM) saw drops of 3.5% and 9.5%, respectively. So, is this truly a drought or is this just a blip”and what does it all mean for you?

Let’s start by taking a look at some incomplete numbers (some schools do not release data on application volumes) for a few schools mentioned in the articles:

Free GMAT Events This Week: Sept. 17 – 23

by Tom Williams Sep 17, 2012

Here are the free GMAT events we’re holding this week.

9/17/12 – New York, NY – Free Trial Class – 6:30 – 9:30 PM

9/17/12 – Ann Arbor, MI – Free Trial Class – 6:30 – 9:30 PM

9/17/12 – New Orleans, LA – Free Trial Class – 6:30 – 9:30 PM

9/17/12 – Berkeley, CA – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – New York, NY – Free Trial Class – 1:00 – 4:00 PM

9/18/12 – Denver, CO – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – Santa Monica, CA – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – San Bernardino, CA – Free Trial Class – 6:30 – 9:30 PM

9/18/12 – Online – Free Trial Class – 8:00 – 11:00 PM

9/19/12 – New York, NY – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Arlington, VA – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Columbus, OH – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Evanston, IL – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Tempe, AZ – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – San Diego, CA – Free Trial Class – 6:30 – 9:30 PM

9/19/12 – Online – Free Trial Class – 7:00 – 10:00 PM

9/20/12 – Chicago, IL – Free Trial Class – 6:30 – 9:30 PM

9/20/12 – Moscow, RU – How To Approach Difficult Problems (Online Workshop) – 9:30 – 11:00 PM

9/22/12 – Boston, MA – Free Trial Class – 10:00 AM – 1:00 PM

9/22/12 – Santa Monica, CA – Free Trial Class – 10:00 AM – 1:00 PM

9/22/12 – New York, NY – Free Trial Class – 2:00 – 5:00 PM

9/22/12 – New York, NY – Free Trial Class – 5:30 – 8:30 PM

9/23/12 – London, UK – Free Trial Class – 10:00 AM – 1:00 PM

9/23/12 – Atlanta, GA – Free Trial Class – 5:30 – 8:30 PM

9/23/12 – Santa Clara, CA – Free Trial Class – 5:30 – 8:30 PM

Looking for more free events? Check out our Free Events Listings Page.

Quadrophenia Challenge Problem Showdown Solution

by Tom Williams Sep 16, 2012

gmat challenge problem solution There was a lot of confusion and anxiety regarding last week’s Challenge Problem Showdown. And for good reason; it was a difficult problem! In fact, only 15% of submitted answers were correct, making this the most difficult Challenge Problem Showdown in several years (by the way, you can purchase our complete Challenge Problem Showdown Archive here).

With this in mind, here is the solution to the Challenge Problem.

Challenge Problem Showdown – September 10th, 2012

by Tom Williams Sep 11, 2012

challenge problem

Given that a, b, c, and d all lie between 0 and “1 on the number line, and |a “ d| > |a “ c| > |a “ b|, does c lie between b and d on the number line?

(1) ab < ad < cd
(2) ac < bc < bd

Free GMAT Events This Week: Sept. 10 – 16

by Tom Williams Sep 10, 2012

Here are the free GMAT events we’re holding this week.

9/10/12 – Online – Free Trial Class – 8:00 – 11:00 PM

9/10/12 – Washington, D.C. – Free Trial Class – 6:30 – 9:30 PM

9/10/12 – San Francisco, CA – Free Trial Class – 6:30 – 9:30 PM

9/10/12 – Bellevue, WA – Free Trial Class – 6:30 – 9:30 PM

9/11/12 – Durham, NC – Free Trial Class – 6:30 – 9:30 PM

9/11/12 – Chicago, IL – Free Trial Class – 6:30 -9:30 PM

9/11/12 – Online – Essay Writing Workshop – 9:00 – 10:30 PM

9/12/12 – Minneapolis, MN – Free Trial Class – 6:30 – 9:30 PM

9/12/12 – Santa Clara, CA – Free Trial Class – 6:30 – 9:30 PM

9/12/12 – Glendale, CA – Free Trial Class – 6:30 – 9:30 PM

9/13/12 – Boston, MA – Free Trial Class – 6:30 – 9:30 PM

9/13/12 – New York, NY – GMAT Preview – 6:30 – 8:30 PM

9/13/12 – Online – Thursdays with Ron – 7:00 – 8:30 PM

9/13/12 – Online – Free Trial Class – 9:00 PM – 12:00 AM

9/15/12 – Online – Free Trial Class – 1:00 – 4:00 PM

9/15/12 – Austin, TX – Free Trial Class – 1:00 – 4:00 PM

9/15/12 – Online – GMAT Preview – 2:00 – 3:30 PM

9/16/12 – Washington, D.C. – Free Trial Class – 2:00 – 5:00 PM

9/16/12 – Chicago, IL – Free Trial Class – 2:00 – 5:00 PM

9/16/12 – Online – Free Trial Class – 4:00 – 7:00 PM

9/16/12 – Irvine, CA – Free Trial Class – 5:30 – 8:30 PM

9/16/12 – San Francisco, CA – Free Trial Class – 5:30 – 8:30 PM

9/16/12 – Online – Free Trial Class – 7:00 – 10:00 AM

Looking for more free events? Check out our Free Events Listings Page.

In India? You Can Now Buy Our eBooks On The Kindle!

by Tom Williams Sep 9, 2012

Exciting news for Indian students. Amazon.com has finally launched their India Kindle Store. Why is this good news? Because you can now purchase our acclaimed ebooks in India for your Kindle!

Here is a CNET article about the India Kindle Store launch. Here is our bookstore on Amazon.com.

Challenge Problem Showdown – September 3rd, 2012

by Tom Williams Sep 7, 2012

challenge problem

Here is this week’s problem:

In quadrilateral ABCD, sides AB and BC each have length âˆš2, while side CD has length 2. What is the area of quadrilateral ABCD?

(1) The length of side AD is 2.
(2) The angle between side AB and side BC is 90°.

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Free GMAT Events This Week: Sept. 24 – 30

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