MBA Curriculums Get Creative
MBA programs are getting creative with their classes these days. Two recent trend pieces highlight schools’ new offerings that aren’t exactly traditional courses like accounting or stats.
First, the Financial Times spotlights the growing number of b-school classes on practicing philanthropy, which aim to teach future titans of industry how to give wisely. They teach how to measure the impact of one’s donation and smart practices like site visits to non-profits. At some point in their lives, most of these students will either be a corporate donor or an individual donor and my class teaches them how to do philanthropy effectively, says Boston University School of Management professor Kristen McCormack. Most general MBAs that I’ve taught marvel that there is this world out there that they never thought existed, and they are surprised by how hard it is to give away money.
Meanwhile, other b-schools are attempting to teach the ineffable skills of leadership. And according to US News and World Report, they’re adopting some creative strategies. UVA’s Darden School of Business is using the performing arts to train future managers, with a course called “Leadership and Theatre: Ethics, Innovations and Creativity.” Instructor Ed Freeman explains actors have to know themselves before they can persuade anyone to believe in their characters. “I think being authentic, knowing who you are and working on trying to be more in touch with your emotions, that’s what leadership’s about,” he says.
More reasons to get excited about business school!
Friday Fun: MBAs Take Sample Sales Online
We like to take the occasional Friday here at the MGMAT blog to spotlight interesting paths taken by MBAs. Today: Gilt Groupe, which is bringing sample sales”long an urban fashion institution”to online shoppers.
The Wall Street Journal recently profiled the up-and-coming online retailer. Here’s how Gilt Groupe works: Upon registration, members receive a daily email announcing the afternoon’s deals on luxury brands. Labels like Christian Louboutin and Marc Jacobs are regularly discounted up to 70 percent. Last year this clever scheme brought in $170 million in revenue, and the company is currently valued at $400 million. And Gilt Groupe might not exist if founders Alexis Maybank and Alexandra Wilkis Wilson hadn’t chosen to get MBAs. The two met as classmates at Harvard Business School, where they laid the foundations for Gilt. They launched the company with merchandise from designer Zac Posen”whom they had advised while still in business school. Back then, he was an emerging brand that was starting to gain a lot of visibility, but didn’t have a business plan in place or a way to finance the brand’s growth; we helped him take a look at that, says Maybank.
It’s a great example of how the networks you build as an MBA candidate can really make a concrete difference to your career.
Brush Up On Business Basics Online
The prospect of returning to school for an MBA can be a bit daunting, especially after a few years in the workforce. Once you get in, you might want to get a head start on your classes. Or maybe you’re considering applying, but you aren’t sure about the classroom experience”what it’s like, whether you feel prepared, if it’s something you really want to do. Fortunately, thanks to the wonders of modern technology, you can get a taste of the b-school curriculum ahead of time.
Many schools essentially offer entire classes online: lecture notes, classroom handouts, assignments. For example, MIT is a big participant in the OpenCourseWare program, an international consortium of schools that post course materials online, completely free of charge. So you can take a closer look at many of the Sloan School of Management’s offerings before you ever even make a campus visit. They’ve got bits and pieces of an impressive number of classes online, including:
- Economic Analysis for Business Decisions
- Optimization Methods
- Introduction to Financial and Managerial Accounting
Columbia has some seminars posted, and Stanford’s Graduate School of Business posts interesting videos of speakers and panel discussions at their YouTube channel. You’ll have to sort through commencement videos and the like, but it’s worth investing some time to see GE’s Jeff Immelt talking about leadership.
Even if you’ve already been admitted to your school of choice, you might want to brush up on your fundamentals before arriving on campus. You wouldn’t want to be ill-equipped for the dreaded cold call. There are a number of classes that will help lay a firm foundation for your first year coursework. Carnegie Mellon has a stats class, and Berkeley has audio of both micro and macro economics courses available.
Then there’s the just-plain-interesting. Yale University has made Professor Ben Polack’s Intro to Game Theory available here. (Follow it up with Sloan’s Game Theory for Managers.) You can even download lectures onto your iPod, but be careful not to get distracted by backward induction and evolutionary stability”we wouldn’t want you to walk into traffic. Johns Hopkins has a class on occupational health, while Tufts offers one on multilateral negotiation.
And that’s just the beginning of the intriguing b-school resources. Next week we’ll round up great podcasts for prospective and incoming b-school students.
Hybrid MBA Programs Growing Popular
Plenty of prospective MBAs don’t want to give up their jobs to go back to school. So what if the promotion you want requires an MBA?
Part-time programs have long been a popular solution to this dilemma. But the Wall Street Journal points to another, digital-age option: hybrid programs, blending limited class time with extensive online work. One Johnson & Johnson employee used Babson’s Fast Track MBA to land a plum gig overseas without having to take time off of work for school. Universities like the programs because they’re cheaper to run”if students aren’t on campus, they don’t need campus services.
But there are downsides. Students don’t spend as much quality time with their classmates, so there’s less opportunity to network. “There just isn’t enough team building or interpretation of emotional quotients,” says one dean, explaining why many business schools don’t launch hybrid programs. And career changers might want to think twice, because they typically don’t provide the same level of counseling.
Ultimately, traditional rules for choosing a b-school apply: Students have to go with the program that suits their needs best.
Is It Really All About Location, Location, Location?
There are lots of factors to consider when choosing an MBA program, from curriculum to size. But with more b-schools opening their doors across the globe, there’s another thing to think about: location.
The Economist reports MBA programs”especially abroad”are placing more and more emphasis on their location. Cass Business School trumpets its location in London’s Financial District. SDA Bocconi points to its home in Milan and talks up its connections to the luxury goods sector. Other programs suggest there’s inherent value for future leaders in experiencing another business culture.
For European students, that foreign business culture might be the United States. According to this bit from MBA Channel, multiple European schools have recently taken the big step of opening American campuses. Spain’s IESE Business School just opened a branch in New York City. France’s SKEMA is currently working on its US location, which will specifically target Europeans who want to study in America. For European students America is a dream, says Alice Guilhon, SKEMA’s dean. And an outpost in the US will boost SKEMA’s prestige, as well: To be well-known in America is leverage for the visibility of the school in the world.
But as the Economist points out, location could soon become completely irrelevant. Young people have grown up interacting and building relationships online, and modern technology threatens to make distance an obsolete obstacle. In 20 or even 10 years, students might not need to cross an ocean to learn international practices.
Even so, Skype can’t replace eating gelato in front of the Duomo or strolling through Hyde Park.
More MBAs Out to Save the World
MBAs are famously high earners, but a new breed of grads is getting serious about doing well by doing good. According to this article at Business Week, there are more opportunities than ever for b-school students who want to make a difference. While socially conscious MBAs once toiled away at non-profits, making a fraction of their classmates’ salaries, today’s grads are betting they can turn a profit tackling society’s ills. “Today’s problems are massive”and they represent tomorrow’s opportunities,” says John Woolard, Haas MBA and CEO of BrightSource Energy, which builds solar-power plants. Companies cited in the article are taking on big issues like recycling, childhood obesity, and affordable higher education.
But while the new possibilities for a big payday are certainly appealing, money isn’t grads’ number one concern. Many say they just want to contribute to a cause they’re passionate about. “If you believe in something, you go for it because it makes you happy,” says Ron Gonen, who burned through his savings and strained his credit cards to launch his business, RecycleBank.
We’re always quick to point out the multitude of options offered by an MBA. Isn’t it nice to know saving the world is among them?
Career Services is Taking Care of Business School Students
Job prospects for MBAs are picking up thanks in large part to the diligent efforts of business schools’ career offices, according to this Wall Street Journal article.
Career services officers at MBA programs nationwide have been working extra hard this year. HBS, for example, boosted their recruiting budget 50 percent and engaged employers more actively at conferences in Shanghai and Paris. The school also started a fellowship to cover students’ travel costs for interviews. The University of Chicago’s Booth School of Business tripled its employer development staff. Stanford started an online forum allowing career services to act as a matchmaker between students and potential employers. “We are almost able to act like an eHarmony between students, alumni and companies,” says the director of the school’s career management center.
The numbers suggest that all that work is paying off: At the end of the year, 85 percent of Harvard grads had offers, along with 80 percent at Booth. Meanwhile, at Stanford, job postings for students were up 70 percent over last year. Heartening statistics, to say the least. They’re also a good argument for picking a school with solid career counseling.
American B-Schools Eye Indian Expansion
With the national number of GMAT test-takers rising to 267,000 last year, India is clearly a big source of b-school applicants. We wrote about the GMAC’s new office in the country a couple of months ago, but that’s not the only US-based institution looking to India for expansion. According to this article, several American business schools hope to build campuses on the subcontinent.
Why now? Historically, foreign schools haven’t been allowed to operate in India. Instead, they’ve had to partner with native institutions. But the Indian parliament is currently considering a bill that would open the country’s educational system to outsiders. American institutions including Duke’s Fuqua School of Business are marshalling forces to open new Indian outposts as soon ASAP if the legislation goes through. They’re talking to local officials, shopping for land, and drawing up building schematics.
The bill comes in response to ever-increasing demand for spots at the nation’s top universities and business schools. Application rates are simply too high for existing schools to accommodate, and many students don’t want to go abroad. The numbers are staggering. One figure estimates India will need 600 more universities and 35,000 more colleges over the next 12 years. India has 14 million enrolled students; the Parthenon Group, an educational consulting firm, estimates economic growth will boost that number to 22 million by 2014. “The volume of students looking for education is just unbelievable,” says Eileen Peacock, VP for the Asia office of the Association to Advance Collegiate Studies of Business.
Lots of details aren’t clear yet, like the tuition and fees schools could charge and how the admissions process will work. Plus, universities will have to cough up an $11 million fee to enter the country. And there’s no guarantee they’ll be able to attract Indian students in large enough numbers, especially the less well-known institutions. But they’ve certainly got plenty of demand to work with.
More MBAs Being Recruited by… Casinos.
Sometimes, we like to take a Friday here on the blog to spotlight fun, exciting, or unusual career paths open to MBAs. Today’s edition: Ever considered a career in gambling?
No, we’re not suggesting you follow in Maverick’s footsteps. According to this Business Week article, casinos have begun to see the appeal of candidates with MBAs. Once upon a time”say, in the 50s”casino managers got their start as dealers in the pit, and many didn’t even have a college degree. But as corporations have taken over and competition has intensified, things like marketing and human resources are increasingly important. So the industry wants fresh blood with the kind of formal business skills acquired in MBA programs. Meanwhile, business schools are stepping up their gaming-related offerings. “The employers are just waking up to the education of business students,” says Chris Roberts, director of DePaul University’s School of Hospitality Leadership.
Students have responded to the ramped-up recruiting efforts. And why not? As Harrah’s marketing analysis manager Dan Wyse tells the magazine, “We are selling fun, and we’re an entertainment option.” Attendance at Harrah’s most recent Stern recruiting event jumped sharply, attracting more than 100 students. Meanwhile, many of those already in the gambling business are returning to school for an MBA.
The bottom line: even if you’re not in a traditionally MBA-heavy field, you still might benefit from a business school degree.
Building a Business School from Scratch
It’s easy to forget how complicated a world-class business school really is. But if you want a good look at one’s inner workings, watch as Johns Hopkins gets the Carey School of Business off the ground. This Business Week article is a revealing look at what goes into a top MBA program.
Known primarily for its medical and public health schools, Johns Hopkins’ business offerings have traditionally been limited. But a $50 million gift from banker William Polk Carey has the university dreaming big. They aren’t simply going to start a business school; they aim to create one of the world’s best.
But the obstacles they must surmount first are considerable”and enlightening. First, the school needed a dean. They chose Yash Gupta, who brings more than a decade of experience and a proven knack for fundraising. Then Gupta began to gather building blocks: students, faculty, and funding. Students had reservations, but Johns Hopkins’ cache won over enough applicants. Gupta has wooed 31 faculty members to the school and hopes to triple that number in 5 years. And then there’s the issue of the curriculum. We’ve already written a bit about the program’s plans to integrate ethical education more thoroughly than other schools. A new program is an opportunity to do things differently”but the development process isn’t easy.
Finally, to meet their goal of recognition as a major, top-choice international business school, the Carey School of Business will have to clear one more difficult hurdle. The program needs accreditation from the Association to Advance Collegiate Schools of Business. The Johns Hopkins brand weighs heavily in Carey’s favor, and by leveraging the university’s expertise in public health and medicine, they already occupy a valuable niche. But the school also needs to launch a major fundraising campaign, while boosting its alumni network and career services offerings.
It’s worth a look if you’re considering places to apply. Johns Hopkins’ efforts demonstrate all the moving parts in a business school”and all the important features you should take into account.